Americans and cancel culture - PEW research
Americans and cancel culture - PEW research
The phrase "cancel culture" is said to have originated from a relatively obscure slang term – "cancel," referring to breaking up with someone – used in a 1980s song. This term was then referenced in film and television and later evolved and gained traction on social media. Over the past several years, cancel culture has become a deeply contested idea in the nation's political discourse. There are plenty of debates over what it is and what it means, including whether it's a way to hold people accountable, or a tactic to punish others unjustly, or a mix of both. And some argue that cancel culture doesn't even exist.
To better understand how the U.S. public views the concept of cancel culture, Pew Research Center asked Americans in September 2020 to share – in their own words – what they think the term means and, more broadly, how they feel about the act of calling out others on social media. The survey finds a public deeply divided, including over the very meaning of the phrase.
Overall, 44% of Americans say they have heard at least a fair amount about the phrase, including 22% who have heard a great deal, according to the Center's survey of 10,093 U.S. adults, conducted Sept. 8-13, 2020. Still, an even larger share (56%) say they've heard nothing or not too much about it, including 38% who have heard nothing at all. (The survey was fielded before a string of recent conversations and controversies about cancel culture.)
Familiarity with the term varies with age. While 64% of adults under 30 say they have heard a great deal or fair amount about cancel culture, that share drops to 46% among those ages 30 to 49 and 34% among those 50 and older.
There are gender and educational differences as well. Men are more likely than women to be familiar with the term, as are those who have a bachelor's or advanced degree when compared with those who have lower levels of formal education.
Cancel culture by public opinion:
What exactly is meant by a brand being "canceled." An offshoot of the call-out culture that spread with the rise of movements such as the #MeToo campaign, the phrase "to be canceled" refers to the brand or person in question being entirely boycotted and ostracized, with all public support being withdrawn.
Typically (and somewhat ironically), a good deal of social media attention tends to accompany a brand experiencing cancellation. Hashtags involving the brand name and a demand for them to be canceled will commonly crop up, and this is often how campaigns encouraging their boycott will be spread.
Of course, it's rare for a brand to fail following cancellation truly, but these situations still require careful navigation and a well-thought-through response. In this article, we'll explore a few of the brands who've come through this form of crisis; look at a few of the ways you can respond if your own brand experiences a backlash of this nature. Most importantly, we'll set out a few ways to help avoid the problem altogether
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